Greg started his broadcast career at WWWW in Detroit in the early 70’s. By 1985 he was tasked to rebuild the Heftel cluster in Los Angeles (we’re honestly not sure what that is, but it sounds impressive.) He went on to form his own audio processing company, Gregg Laboratories that produced AM/FM processors that threatened the leading producer, Orban, so much that they hired him! Greg would form the PC Products division at Orban and was the first to license the HE-AAC codec, then called aacPlus, for streaming.
At the end of 2014, Orban spun off the PC products division to Greg’s existing consulting company, Modulation Index, LLC. Greg developed a new streaming audio encoder using HLS and MPEG-DASH, that would once again, reduce cost, and increase reliability and quality. He would also be the first to license the new xHE-AAC codec and has already completed work on using HLS with xHE-AAC. Over the years, Greg has developed a reputation with regard to improving both audio processing and audio streaming.
MellowRock.com uses Greg’s encoders to deliver state-of-the-art HLS/DASH streams to our listeners.